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eWeek Europe UK: Microsoft Sends Mixed Messages On Consumption
Microsoft is encouraging adoption of its Windows 7 operating system - even if that means replacing working XP machines - but is still critical of unbridled consumption
While on the one hand Microsoft is pushing consumers and businesses to trade in functioning PCs for shiny new devices running Windows 7, on the other the computer giant is characterising the boom years that preceded the current recession as unsustainable and unrealistic.
In a statement released this week, designed to push the efficiency and productivity gains that partners such as hardware maker Dell are apparently realising from moving to Windows 7, Microsoft referred to the unsustainable way the economy and consumer consumption has grown over recent years.
"After years of economic expansion fueled by unrealistic rates of consumption and unsustainable levels of private debt, the global economy has reset at a lower baseline level of activity. Today, people borrow less, save more and spend with much greater caution," the company said.
However, while Microsoft appears to be critical of "unrealistic rates of consumption", the company is keen to push businesses and consumers into upgrading functional machines running Windows XP for new PCs running its recently released Windows 7 operating system.
For more go to http://www.eweekeurope.co.uk/news/microsoft-sends-mixed-messages-on..." target="_blank">eWeek Europe
While on the one hand Microsoft is pushing consumers and businesses to trade in functioning PCs for shiny new devices running Windows 7, on the other the computer giant is characterising the boom years that preceded the current recession as unsustainable and unrealistic.
In a statement released this week, designed to push the efficiency and productivity gains that partners such as hardware maker Dell are apparently realising from moving to Windows 7, Microsoft referred to the unsustainable way the economy and consumer consumption has grown over recent years.
"After years of economic expansion fueled by unrealistic rates of consumption and unsustainable levels of private debt, the global economy has reset at a lower baseline level of activity. Today, people borrow less, save more and spend with much greater caution," the company said.
However, while Microsoft appears to be critical of "unrealistic rates of consumption", the company is keen to push businesses and consumers into upgrading functional machines running Windows XP for new PCs running its recently released Windows 7 operating system.
For more go to http://www.eweekeurope.co.uk/news/microsoft-sends-mixed-messages-on..." target="_blank">eWeek Europe
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